Bharati Dasan University
About MBA
MBA Degree Program is offered to train students with Professional management practices in all the functional areas that are essential for the effective sustainable and holistic development of individuals and organizations. The Program serves as a catalyst of progressive knowledge through continuous management education thereby elevating entrepreneurial, managerial, and leadership qualities.
Eligibility:
Any UG Degree of this University or an equivalent examination accepted by the Syndicate
thereto (10 + 2 + 3) including B.E./B.Tech. with a minimum of 50% marks in Part III
Duration
Annual Exam Fees
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Marketing Management (MM)
Human Resource Management (HRM)
Finance Management (FM)
IT Management (IT)
Project Management (PM)
Operations Management (OM)
Hospital Administration and Health Management (HAHM)
International Business Management (IBM)
FinTech
Business Analytics (BA)
Artificial Intelligence and Machine Learning (AT&ML)
Block Chain Management (BCM)
Logistics, Material and Supply Chain Management
Digital Marketing (DM)
AgriBusiness Management
The current millennium has unfolded new business rules, the most significant of them being that past history or experience in a given product market is no indicator of future success. Market leadership cannot be taken for granted because customer loyalty does not exist anymore. In an era of global trends defining buying decisions, the customer today has a much wider choice; a buyer does not have to adhere only to the locally available brands/services. Given the plethora of television channels, apart from internet marketing and teleshopping, this millennium’s customer wants and enjoys being wooed by marketers. Over a period, wooing and cajoling the customer will only intensify.
In the traditional selling concept, the main strategy of the company is to find customers for the product manufactured by them and “somehow” convince the customer into buying their product. The approach is through aggressive sales & sales promotion tools with a lot of emphasis on closing the sale even if it means cuGing down on prices.
As a contrast to this, the Marketing concept emphasizes the importance of consumer needs & behaviour. The approach is to first understand the consumer needs & then approach him with an objective of satisfying him as the most important pursuit. The emphasis is on maximizing profits through consumer satisfaction rather than through just sales maximization. The aim of marketing is to understand the consumer and his needs so well that the product or service so developed should sell by itself. All that is required is to make customer satisfaction as an integral part of the company strategy.
In this situation, the knowledge of marketing concepts has become unbelievably valuable to the organisations to fight it out in a churning marketplace. This has resulted in a huge demand for online MBA marketing programs and the career growth of marketing professionals has been exponential in most organisations. Most CEOs and senior management executives in organisations in highly competitive markets are invariably from marketing backgrounds.
